Client Followers & Referrals on Social Media

Client Followers & Referrals on Social Media

How do you get clients to become not only Followers, but also your most Authentic Referrers on social media (and everywhere)? It depends on how you engage with them. If you'd like to develop this Client Referral Culture, let's dive in. Why? Well, because 50 followers, clients or referrers, who value and invest in your services, are more worthy of your time, energy and resources than 5,000 1-time followers. What do you think?

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Organic Growth & Attracting the Best

I've been back and forth about writing this post because it holds us accountable to a higher standard. Many seem to have been told that a great following means your social media manager is doing a good job, but when you look at your analytics, it may tell a different story. This post discusses true organic growth and its long term reward.

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Social Media Connections (2): Relevant community growth

Social Media Connections (2): Relevant community growth

This is part 2 of the Successiory Blog's "Social Media Connections" series. This post discusses the importance of tying social media tactics to a clear strategy in order to build a Relevant Community that has a genuine interest in your products and services - a community that is actively engaged. Whether you outsource your social media services or keep them in-house, this post can help you focus your efforts.

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Social Media Connections: Show me your friends

Social Media Connections: Show me your friends

This is part 1 of the "Social Media Connections" series. "Show me your friends and I'll tell you who you are" is not necessarily true in life, but in social business, it's easy to get pigeon-holed. This post discusses some of the risks involved in leveraging wide-net social media tactics that attract a large number of people, few of whom will remember you tomorrow. It encourages you to examine the long-term impacts of certain tactics as well.

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