I've always said that successful, sustainable social media community starts offline. Where does networking fit? Networking. I find polar opposite reactions to this word in the entrepreneurial world, and I understand both sides of the discussion. In the end, I am in favour of networking, but usually if you have a strategy in place. If your strategy isn't working, be flexible enough to change it, but at least start with a strategy. What's your price point? Who can afford it? Where do they go? How do you engage with them there?